Overview
Client: Cattlemaps
Project: Logo, Branding, and Style Guide
Outcome: A unique logo and branding that symbolizes efficiency and connectivity across geographic distances in the cattle industry.
Project: Logo, Branding, and Style Guide
Outcome: A unique logo and branding that symbolizes efficiency and connectivity across geographic distances in the cattle industry.
Project Summary
Cattlemaps, a company dedicated to enhancing efficiency and connectivity within the cattle industry, approached me to develop a new logo, branding, and style guide. The goal was to create a visual identity that reflects their mission of overcoming inefficiencies and fostering relationships across geographic distances.
Key Objectives
Create a Distinctive Logo
Develop a logo that symbolizes the company's core values and mission within the cattle industry.
Develop a Comprehensive Branding Strategy
Establish a cohesive brand identity that resonates with their target audience, including cattle ranchers, suppliers, and industry stakeholders.
Design a Style Guide
Ensure consistency across all branding materials and communications.
Creating whitespace using intrinsic logo characteristics
Favicon
Process
Discovery and Research
Conducted in-depth research to understand the cattle industry, target audience, and competitors.
Concept Development
Created multiple logo concepts that embody the company’s mission and values.
Client Collaboration
Worked closely with the client to refine the chosen concept, ensuring it met their vision and goals.
Branding and Style Guide
Developed a comprehensive style guide that includes logo usage, color palette, typography, imagery guidelines, and voice and tone instructions.
Several stylescapes were designed to provide context fo rthe how the brand might be used. This was the one selected for it's appeal to people who love community and tradition.
Outcome
The final deliverable was a unique logo that resembles a bull with map pins for legs, symbolizing strength, tradition, and connectivity. The comprehensive style guide ensures consistent application of the brand across all platforms and materials.
Impact
The new branding has helped Cattlemaps present a professional and cohesive image, making it easier for them to connect with their audience and achieve their mission of enhancing efficiency and fostering relationships within the cattle industry.
Conclusion
This project showcases my ability to create impactful branding solutions that align with a client’s strategic goals. By focusing on the client’s needs and industry context, I was able to deliver a visual identity that not only stands out but also supports their mission and values within the cattle industry.
